Customer retention & loyalty

We have the tools, technical know-how and commercial expertise to help you build sustainable customer loyalty.

Strategic advice & guidance

Our team has worked on some of the world’s best-loved loyalty programs, from initial design through CRM strategy and operation, to commercial modelling and ROI analysis. Whether you’re considering a new strategy or just want to refine and measure what you already have in place, we can help.

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Loyalty programs

Whether you want a points-based program with a catalogue of rewards, a frequency-based program with a set of always-on offers or something else, we can help.  Horizon’s loyalty management capabilities make it easy to build and operate a personalised loyalty program that will differentiate your brand, and measure the incremental uplift in revenue, ATV and ATF.

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CRM and campaign management

Everyone is talking about “real-time” data and machine learning… but it can be hard to know where to start. With Horizon AutoPilot, you’ll have your own “data lake” to store and analyse customer data at whatever scale you need, using Looker dashboards or your own analytics tools.

Data can be seamlessly shipped to and from the Horizon One360 customer data platform, and analysed at almost limitless scale using AWS Athena and other big-data tools.

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Data-driven customer experience (CX)

Customer retention strategy requires a joined-up approach across marketing, sales and service; providing customers with information and offers that will make them feel pleased, valued and cared for.  Horizon CXFlow acts on data flowing into the Horizon One360 customer data platform, and changes in that data, to provide the right content at the point of customer need.

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